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Tarek Müller
Co-Founder & Managing Director, About You

Who is Tarek Müller?

Tarek Müller has been co-founder of ABOUT YOU, an online fashion retailer, since April 2014. Under his leadership, ABOUT YOU has revolutionized the digital retail space with its personalized shopping experience and made significant breakthroughs in the global market.

In addition to his role at ABOUT YOU, Müller is also co-founder and managing director of EDITED GmbH, a vertical online fashion brand that has created a niche in the highly competitive fashion industry. His entrepreneurial journey as a partner and founder at Etribes Framework GmbH helped position it as one of the leading digital consulting firms in Germany.

Müller’s expertise in digital strategy is further highlighted by NetShops Commerce GmbH, which he founded in July 2010. This full-service e-commerce agency has played a key role in developing online business models and strategies across various industries.

Tarek Müller’s background is complemented by deep knowledge and expertise in digital strategy, e-commerce and online marketing. His visionary approach to the digital marketplace has not only transformed businesses but also set new industry standards.

Join us at the Istanbul Global E-Export Summit, where Tarek Müller’s strategies from the founding to the growth of About You can inspire your own e-export journey!

Speaking On: Unlocking E-Commerce Potential in Major Global Markets


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