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14:00-14:50 | Panel | Main Hall

Importance of Brand Building in the Next E-commerce Era

Moderated by the esteemed marketing guru Levent Erden, this panel will delve into the transformative impact of digitalization on brand and marketing strategies. Industry leaders will discuss the evolution of brand building, creating dynamic product and brand portfolios, and emerging trends that are shaping the future of marketing. The panel will also explore the significant role of influencer marketing and how AI technologies are revolutionizing marketing efforts. Attendees will gain insights into effective digital marketing practices, leveraging AI for personalized customer experiences, and strategies for staying ahead in a rapidly changing digital landscape. This session promises to offer practical advice and innovative ideas for brands aiming to thrive in the digital age.


Levent Erden111

Levent Erden

Founder, Academic

Next Academy


Mehmet Ali Kilickaya1

Mehmet Ali Kılıçkaya

Director General of Exports

Ministry of Trade, Türkiye


Mehmet Metin Okur



Okay Egdirici

Okay Eğdirici

Group CEO


TBD scaled