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15:00-15:50 | Panel | Main Hall

Can Social E-commerce Replace Marketplaces? What’s Next?

This panel will feature representatives from Meta, TikTok, and prominent e-exporters, exploring the potential of social e-commerce to challenge and possibly replace traditional online marketplaces. The discussion will focus on the rise of social e-commerce platforms, how they are reshaping consumer behavior, and the innovative strategies they employ to drive sales and engagement. Panelists will examine the strengths and weaknesses of social e-commerce compared to conventional marketplaces, considering aspects like user experience, trust, and scalability. Attendees will gain insights into the future of online shopping, the evolving role of social media in commerce, and what businesses need to do to stay competitive in this rapidly changing landscape.

Moderator:

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Dicle Yurdakul

Sustainability and Brand Management Coordinator

Altınbaş University

Speakers:

RALPH AOUN


Ralph Aoun

Global Marketing Manager

Meta

1702269050755


Mert Damlapınar

Keynote Speaker

Ecommert

Baris Aldanmaz


Barış Aldanmaz

Head of Business ByteDance

TikTok Turkiye