The Ministry’s
E-Export Policy
Strengthening companies’ competitiveness in e-export, accelerating access to global markets, and reinforcing the long-term visibility of Turkish brands worldwide.
Turkish Brands,
Global Reach
The Ministry of Trade’s e-export policy is implemented through an integrated framework combining next-generation support schemes, digital platforms such as KIP and E-KIP, practical guides, and ecosystem gatherings.
We actively enable Turkish exporters to enter international e-commerce channels across 26 priority target countries spanning Europe, MENA, Asia-Pacific, and the Americas.
What We Aim to Achieve
The policy framework is shaped around rapid market entry, data-driven growth, and sustainable export continuity.
Rapid Market Entry
To shorten time-to-market by strengthening the match between the right market and the right channel, and by accelerating marketplace setup, product listing, logistics, and returns processes.
Data-Driven Growth
To enhance competitiveness through decision-support tools and digital capabilities, and to strengthen companies’ performance management and scaling capacity.
Sustainable Growth & Export Continuity
To increase continuity in exports, reduce the risk of companies dropping out of export markets, support long-term presence in new markets, and encourage renewed scaling.
Core Principles
Target-Country-Oriented Support
A support architecture designed to create stronger impact in priority markets and reinforced through enhanced support rates.
End-to-End Perspective
A holistic approach that addresses the full chain, including market entry, promotion, order fulfillment, and returns management.
Tailored-Model Approach
Support mechanisms designed to respond to the needs of different business models — from SMEs to large consortia.
Next-Generation
E-Export Support Schemes
A multi-layered set of support instruments addressing needs from market entry to order fulfillment, designed to build visibility, operational efficiency, and sustainable sales capacity.
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🛒
01
Digital Marketplace Promotion SupportIncreasing visibility on international marketplaces and supporting sales conversion through digital advertising. Max 20% of sales from ads. |
📦
02
Fulfillment Service SupportEnsuring fast delivery, effective returns management, and improved customer satisfaction to strengthen e-export operations. Max 10% of country sales. |
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03
Online Store & Stakeholder Services SupportSupporting the opening of online stores and mandatory services from e-commerce stakeholders required for market entry. |
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📊
04
Marketplace Commission Expense SupportEncouraging the listing of Turkish products on international marketplaces and reducing market entry costs. |
📣
05
E-Export Promotion SupportDigital marketing activities beyond marketplaces to promote Turkish brands and products in international digital channels. |
📋
06
Market Entry Report SupportSupporting strategy, analysis, and database studies directed towards international e-commerce markets. |
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🔗
07
Marketplace Integration SupportProviding technical integration of product, price, and inventory info to marketplaces to strengthen digital operational alignment. |
A New Model for
E-Export
The E-Export Consortium model is designed to bring together different components of e-export within a single structure, enabling companies to access foreign marketplaces in a more effective, scalable, and professional manner.
Consortia granted official status by the Ministry build multi-stakeholder e-export capacity by meeting the required operational infrastructure, human resources, and performance criteria.
How Does the
E-Export Consortium Work?
From seller products to the end customer
Sellers
- 👥 SMEs & Artisans
- 🤝 Local Cooperatives
- 🏭 Manufacturing Companies
E-Export Consortium
- 📦 Packaging & Consolidation
- 💳 Account Management
- ✏️ Content Management
- ✅ Order Fulfillment
- ↩️ Returns Management
Sales Channels
- 🌍 Consortium E-Commerce Site
- 🛒 Order → Customer
- 🔄 Delivery & Returns
KIP & E-KIP Intelligence Ecosystem
KIP and E-KIP help companies plan target market selection and market entry steps on a data-driven basis.
Easy Export Platform
Target Market Intelligence
A decision-support tool developed by the Ministry of Trade that provides target market analyses, data-based trends, and digital guidance specifically for each marketplace. Master current e-export trends and parameters in minutes.
Easy E-Export Platform
Modular E-Export Ecosystem
A modular decision-support ecosystem with 12 specialized modules, accessible via e-Government credentials. Plan your company’s export steps and access all necessary information from a single point.
Marketplace Guides
Practical guides helping companies take the right steps quickly — opening online stores, product listing, reporting expenditures, and digital promotion.
Guides
Search Engine Guides
Social Media & Search Engine Guides
Criteo
Google Ads
LinkedIn Ads
Meta Ads
TikTok Ads
Summits
In e-export, knowledge matters, but so do contact, business connections, and direct interaction. Summits bring the ecosystem around the same table.
Ankara E-Export Summit
Two successful editions with the aim of increasing awareness of e-export and providing comprehensive information on support mechanisms — bringing together companies, platforms, logistics providers, and policymakers.
Istanbul Global E-Export Summit
The international summit bringing Turkey’s e-export ecosystem together on a global scale — connecting local producers, global platforms, and policy makers under one roof.
Istanbul Global
E-Export Summit
Take your place at the biggest international gathering of the e-export ecosystem. Supports, platforms, and global opportunities await you.
Learn More →Strong Policy,
Strong Export
The Ministry of Trade’s e-export policy rests on an integrated structure where support schemes, digital platforms, content, and ecosystem gatherings work in harmony. Our goal is to take every company — regardless of size — to the global marketplace.